What are the best keyword research tools?

Keyword research is an essential part of any digital marketing strategy. It helps marketers to find and understand the words and phrases customers use when they search online. Knowing what these words and phrases are provides invaluable insight into the interests and needs of your target audience. Utilizing the right keyword research tools can give you the edge over competitors by helping you to find more profitable keywords for your campaigns and identify the most effective channels for reaching those customers. Here we have outlined 8 of the best keyword research tools currently available, so you can start targeting your audience more effectively.

1. Google Keyword Planner: Google's keyword planner is a great resource for researching relevant keywords for your campaigns. This tool allows you to search for related terms based on a seed keyword, as well as explore estimated traffic volume, competition levels, and competitive ad pricing metrics. It also helps you uncover new top-performing keywords you may not have otherwise considered in your campaigns.

2. Moz Keyword Explorer: This tool from Moz provides many of the same features as Google's keyword planner, with some added capabilities such as analysis of SERP rankings to help understand competitors' positioning; topical relevance analysis; deeper insights into competitor strategies; related phrases with levels of difficulty attached; and personalized keyword recommendations based on domain authority or other metrics specified by the user.

3. SEMrush: This all-in-one platform offers a host of features including in-depth keyword analysis (including new phrase suggestions), market trends tracking, site SEO optimization tips, paid media capabilities and competitor performance reviews too – making it an attractive option for marketers looking to leverage everything from organic to paid media from one platform seamlessly.

4. Ahrefs: Despite being primarily known for its powerful backlink analysis capabilities, Ahrefs also offers a suite of robust research tools designed specifically with search marketers in mind – including extensive keyword data that offers interesting insights compared to other platforms such as seasonality changes & fast rising terms along with its existing organic search rivals feature which helps you keep updated on competitor movements & ranking gains/losses

5.. Ubersuggest: Developed by SEO guru Neil Patel, Ubersuggest is a free alternative version to premium keyword research services such as SEOmoz & SEMrush - offering an intuitive user interface that delivers quick results & insightful data into target searches & related topics in an easy-to-navigate format without the need for hours scrolling through data tables or API integration requirements .

6. AdWord & SEOkeywordGenerator: AdWord & SE0keywordGenerator is geared towards PPC advertising particularly but offers great value nonetheless – bringing together multiple data sources to generate unique terms around specified criteria quickly & accurately while also giving insights into average monthly searches/positions/costs associated with each suggestion it presents via API information retrieved directly from ad platforms such as AdWords itself – allowing marketers to gain deeper insight into popularity/competitiveness when it comes to bidding on individual terms while setting up new campaigns or expanding existing ones accordingly"

7. AnswerThePublic: AnswerThePublic exists solely in order to deliver simple yet comprehensive visualization around related queries compiled from real user searches conducted via Google's autocomplete feature - presenting potentially great on-demand inspiration whenever writers need inspiration or additional fuel while brainstorming content ideas around new topics quickly without having scour through data tables searching for relevant seed subjects .

8 Wordstream's Free Keyword Tool: Wordstream's free tool easily allows users look at suggested keywords relating to their initial 'seed' entry generated through Google's autocomplete prediction functionality alongside their respective scores for CPC & monthly traffic statistics too – taking much out hassle out sifting through multiple tabs!